The Colourism Project
Jyoti Gupta

Dissecting Colourism: An interview with Dr. Parameshwaran

Here’s an interview with Professor Radhika Parameswaran, professor in the School of Journalism at Indiana University, Bloomington. She has been researching colourism in media culture, and in media, like comic books and advertising. After having met virtually, 18 months prior,

The Colourism Project
Jyoti Gupta

“Fair”… “Wheatish”… “Very Fair”

Several girls, from infancy, carry the burden of marriage on their young shoulders. And if that weren’t enough, there’s the added worry of skin colour that decides your fate, both for social acceptance and future marriage. If on the fair/light